Brand Identity
Vestas
In this project, i've worked with Vestas' brand identity and dived into how the overall user experience can be enhanced. That included crafting micro interactions, ensuring accessibility and delivering comprehensive digital documentation, including the Corporate Visual Identity (CVI).
Project overview
Crafting Micro Interactions, Accessibility & CVI
In this project i've created a digital documentation (CVI) as a reference to guide the communication and design of the Vestas brand in a digital context to set direction for how they communicate visually. The purpose of the project was to to retain and increase the value of the Vestas brand, whereas it is important that the brand has a consistent and cohesive experience. I also worked with accessibility and how it could be added to the CVI and digital experience. It is important that we ensure accessibility in typography and the use of color. Furthermore I worked on crafting some micro interactions that could be implemented on the digital experience. The purpose of this was to contribute to enhancing the overall user experience.
The process
My task was to transform the digital experience to be perceived as flexible, interesting and alive. I’ve created some misaligned layout that helps with these associations. When applying the misaligned layout, I’ve added some micro interaction to help guiding the focus for the user. Micro interactions has been applied on some sections on the website. I also provided a new library for functional icons. The client wanted some icons that were lighter and simpler, but still had some brand recognition. The overall digital experience took accessibility requirements into account.
Am I your new employee?
2+ years of digital consultancy & crafting dazzling products. As an innovative Digital Designer, I specialize in creating captivating user experiences across apps, websites, and e-commerce platforms.
Fun fact: I recently won a Danish Digital Award for my work in Wonderful Copenhagen (City Card App). Silver in the "Best in System Design"-category.
Fun fact: I recently won a Danish Digital Award for my work in Wonderful Copenhagen (City Card App). Silver in the "Best in System Design"-category.
